STEFANO DIVIZIA
Visual Design
Client:
Project:
RIDER POINT
Role:
Brand image,
brand creative consulting,
logo design, corporate image.
Partnership:
About:
Rider Point was born from a project with several associative realities, active in the sports field in territorial development through outdoor disciplines related to Freeride and Freestyle: Risk4sport, Gravity Academy, Escursioni da Paura, Hynverno Snowboarding. In the course of a short time the sector of bike, e-bike, down hill, cross country, dirt has taken hold and is still in continuous and rapid expansion so as to completely absorb the initial project and the premises dedicated to it. Hence the Rider Point cycle workshop was born, linked to the "Gravity Academy" by now a reference point for the sector in central Italy! Having been an integral part of the formation of the project, I did my part by creating the logo and brand image of the business. The original idea of the logo was to represent the Outdoor dimension through the natural "skyline" of the mountains. Rocks and fir trees on the horizon positioned as if they were a crown on the word "Rider". The design used is of the flat type, the black type font used gives an idea of stability and at the same time the idea of movement and speed through the angle of inclination of the naming. Go big or go home!
Keywords:
ride
outdoor
go big or go home
down hill
bikepark
