Stefano Divizia Brand Design for ACTECH PROJECT

STEFANO DIVIZIA © GRAPHIC DESIGN, BRANDING AND CORPORATE IMAGE - ACTECH PROJECT PARIS, STATIONERY DESIGN

STEFANO DIVIZIA © GRAPHIC DESIGN, BRANDING AND CORPORATE IMAGE - ACTECH PROJECT PARIS, WEB VISUAL DESIGN

STEFANO DIVIZIA © GRAPHIC DESIGN, BRANDING AND CORPORATE IMAGE - ACTECH PROJECT PARIS, ADV POSTER DESIGN

STEFANO DIVIZIA © GRAPHIC DESIGN, BRANDING AND CORPORATE IMAGE - ACTECH PROJECT PARIS, MERCHANDISING, TSHIRT DESIGN

STEFANO DIVIZIA © GRAPHIC DESIGN, BRANDING AND CORPORATE IMAGE - ACTECH PROJECT PARIS, MAGAZINE COVER DESIGN

STEFANO DIVIZIA © GRAPHIC DESIGN, BRANDING AND CORPORATE IMAGE - ACTECH PROJECT PARIS, MAGAZINE DESIGN

STEFANO DIVIZIA © GRAPHIC DESIGN, BRANDING AND CORPORATE IMAGE - ACTECH PROJECT PARIS, MAGAZINE RETRO COVER DESIGN

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Client:

University of Paris 1 Panthéon Sorbonne and CNRS

Project:

Actech

AEMBT

International workshop

Role:

logo and graphic designer,

brand image, stationery design,

brand creative consulting.

Credits:

The Workshop AEMBT

is organized by:

Piero Gilento

MSCA Fellow, Paris 1 - Panthéon Sorbonne, France

ORGANISING COMMITEE

François Villeneuve, Paris 1 - Panthéon Sorbonne, France

Pierre - Marie Blanc

CNRS, France

Maria de los Angeles Utrero Agudo, CSIC, Spain

Piero Gilento

MSCA Fellow, Paris 1 - Panthéon Sorbonne, France

INTERNATIONAL SCIENTIFIC COMMITTEE

Monther Jamhawi, Department of Antiquities of Jordan, Jordan

Hélène Dessales, École Normale Supérieur, Paris, France

Roberto Parenti, University of Siena, Italy

François Villeneuve, University of Paris 1, Panthéon – Sorbonne, France Hani Hayajneh,

University of Yarmouk, Jordan

Dominique Pieri, IFPO - Paris 1 - Panthéon Sorbonne, France

Eduardo Manzano Moreno, CSIC, Spain Secretary

Chadi Hatoum, Senefer Mokhtari, Hussein T. Madina

English translation for the Introduction and the abstracts on

pages 11 and 20: Alberto Prieto

Arabic translation: Chadi Hatoum

Graphic design: Stefano Divizia

Cover image: St. George Church, Sama As - Sarhan (Mafraq Governorate)

Images on pages

4, 5, 10, 11, 28, 29:
Howard Crosby Butler Archive,

Department of Art and Archaeology, Princeton University

Image on page 2, 3

and image in the back cover:

Piero Gilento

About:

ACTECH is an archaeological research project developed at the University of Paris 1 – Panthéon Sorbonne and founded by the European Commission. The project focused on the study of ancient architecture and building processes in the Near East and on the diffusion and trasmission of specific building techniques from the East to West of the Mediterranean. One of the main architectural elements studied was the arch, which also became the ACTECH logo with a refined geometric combination of a rounded arch and a pointed arch: two types and two forms that represent also two completely different cultural and artistic worlds.

The logo concept has also been developed on T-shirts used by the archaeologists during their field-work in Jordan.

In addition to the logo, the graphic idea has been developed to publicize and disseminate the results of the international workshop that closed the project. The poster and the flyers has been conceived, as well as a 56-page booklet containing the program and the abstracts of the contributions in English and Arabic. It was a great challenge to create a bilingual booklet but it gave great results.

actech.hypotheses.org

STEFANO DIVIZIA

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